BORROW ATTENTION.EARN TRUST.

Creators are not a media buy with a face on it. Their audience can tell the difference between a recommendation and a read-out, instantly.

Selection
Chosen on audience overlap and comment quality, not follower count. A creator with thirty thousand engaged followers usually beats one with three hundred thousand passive ones.
Strategy
What the campaign is for decides the tier, the volume and the format. Awareness and conversion are not the same brief.
Briefs
Context, boundaries and the one thing that must be said. Never a script — a script is why the last campaign felt like an advert.
Management
Contracts, usage rights, timelines and payments handled so the relationship survives to a second campaign.
Amplification
The strongest pieces licensed and run as paid creative, which is usually where most of the value turns up.
Measurement
Tracked links, code attribution and honest reporting on what each creator actually contributed.

What you get